Here at contentgroup, we call targeted media within an hour of sending out the media alert to confirm they have received it and to establish if they are interested in covering the story.
This enables us to plan for any journalists who want to attend as well as ensure that we can source any relevant information i. Do you have any other ways to structure media alerts? Or do you prefer to stick just to media releases? Let us know what you think. Image credits: Allthingsd. Your email address will not be published. What: Explain what is happening in one sentence. You can include more information later when the media release is distributed.
When: Include the starting time as well as the end time so journalists know when they should arrive. Where: Include as much detail as possible to avoid confusion in the lead up to the event — perhaps a Google maps reference. Who: Will any special guests or VIPs attend who will spark media interest? This could be an individual or group of people that journalists could interview to expand their event story, or who will be available for photographs.
Introductory paragraph Write a four-sentence description at the top of the media alert outlining the story we have to tell. Industry-Specific Stories: Trade magazines and industry-specific websites and publications can be ideal platforms for interesting stories related to your business.
Take a look at the types of stories they run and if you sincerely believe your story is a good fit, add them to your media contact list. You can also use news services to get your story to industry-specific publications and editors. As with any other business, relationships matter in the media. If you have contacts in the media, such as the sales rep you buy your ads from, ask them how to best approach the editorial department with your story.
If you're a good customer, media outlets may be interested in covering your story. A published author, David Weedmark has advised businesses on technology, media and marketing for more than 20 years and used to teach computer science at Algonquin College. He is currently the owner of Mad Hat Labs, a web design and media consultancy business.
Share It. Who are you? What's the event? When is the event? Where is the event? Why are you holding the event? A headline appropriate for the event. Contact information for reporters to get additional information. Contact information that you want to be published in stories covering the event.
Your contact information written at the top right of the page. The date of the event. The word "end" or the symbols " " at the bottom of the page, which indicates the end of the media alert. Your contact information at the top right of the page.
The word "more" at the bottom of the first page if the press release is longer than a single page. The word "end" or the symbols " " at the bottom of the page, indicating the end of the press release.
Start A Conversation. Join to receive our FREE industry insights, trends, tips and more. Email updates sent monthly. No-hassle unsubscribe. Our half hour public affairs shows are available on a short-term basis. Read More. Put your most powerful message at the start of your media alert The first paragraph of the alert is like the lead in a news story. Use a bullet list to outline various approaches to the topic This step in the media alert template will help you to broaden your focus while keeping your topics relevant.
Chose a great image One last, and integral piece of the media alert template — a picture paints a thousand words. Enter your email address for FREE instant access! Author Recent Posts. Latest posts by AdeptPlus see all.
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