Games and toys: manufacturing enterprises in the United Kingdom UK This feature is limited to our corporate solutions. Please contact us to get started with full access to dossiers, forecasts, studies and international data. Skip to main content Try our corporate solution for free! Single Accounts Corporate Solutions Universities. This statistic shows the gross sales of Mattel's Barbie brand worldwide from to In , Mattel's Barbie brand generated gross sales amounting to about 1.
The commercial success of Barbie has allowed Mattel to become the one of the most valuable toy brand worldwide as of Just as in other business markets, the success of Barbie does not ensure for commercial success to be guaranteed in the future.
Competition over retail doll sales in America is fierce. Despite some fluctuation in recent years, the total sales for toy dolls in the U. Given the fluctuation in sales of Barbie dolls it is clear Mattel must maintain interest in Barbie and their other products if they are to retain their current market share. Loading statistic In , the first black Barbie doll, a friend named Christie, hit store shelves.
Lisa McKnight, senior vice president and global general manager for the Barbie brand, said that today, 55 percent of the dolls sold around the world have neither blonde hair nor blue eyes.
Mattel has more than people working in the El Segundo design studio, a massive hangar-like building wedged between Los Angeles International Airport and a freeway. Designers begin with a simple sketch. From there on, every bit of a prototype is made by an army of experts from sculpting the doll using state-of-the-art software and 3D printing to painting the face, styling the hair, choosing fabrics and crafting the clothing patterns.
The entire design process for a new Barbie can last 12 to 18 months. Then, the prototype is sent from the California workshop to factories in China and Indonesia for mass production. Despite the criticism, sales of Barbie-related merchandise continued to soar, topping 1 billion dollars annually by Since , over one billion dolls in the Barbie family have been sold around the world and Barbie is now a bona fide global icon. But if you see something that doesn't look right, click here to contact us!
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Almost 16 square miles in and around the Japanese capital were incinerated, and between 80, and The U. Marines turn over control of the five northernmost provinces in South Vietnam to the U. The Marines had been responsible for this area since they first arrived in South Vietnam in Barbie is sold in countries worldwide. Barbie has products in 45 categories, including food, fitness, and clothing. Barbie has a powerful social media presence with over 14 million fans on Facebook, , followers on Twitter, and 1.
CONTENT barbiestyle launched in and quickly reached 2 million followers — it is one of the fastest growing fashion Instagram channels to date. Barbie has released over 30 entertainment titles. More than million minutes of content has been watched on the Barbie YouTube channel. There are over 18 billion minutes of Barbie user-generated content created each year.
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