Ultimately, having that certification under your tool belt will only make you look better to employers. First, in terms of actual skill and practice, a certification isn't entirely applicable in a real marketing role. It's possible to score well or even perfectly on this exam without having actual experience with the platform, especially when there are exam answers online.
Having been in the Google Ads platform myself, I know that a few questions are unnecessarily complicated, not applicable, or biased toward a response focused on spending as much money as possible on Google's platform. Google makes money when you spend money on ads, regardless of whether the ad leads to a sale, so their intentions make sense. With all that said, most of the questions are still valuable because they help you learn how to navigate the platform and make accurate calculations.
You can grow a lot through preparing for this exam even if you initially have little to no knowledge of Google Ads. You should take the test without cheating, learn from your incorrect answers, and retake it to improve. Otherwise, you may have a tough time with the platform later on, which can seem detailed and intimidating to beginners.
Here's another huge reason why you should get certified and make sure you learn a lot during the preparation process, rather than speed through it -- any decent marketing agency or department that you'd like to work for is going to test you on your understanding of terminology and pay-per-click reasoning during the application process.
They're going to find out whether you really know what you're talking about. Therefore, the knowledge that the exams offer does have some real-world value. That doesn't mean you have to be a total whiz. But you should understand most of the concepts tested. Treat the Google Ads exam as an opportunity to learn rather than a task to check-off a list.
Your mindset shift will make all the difference because you'll be learning from every question asked, while others rush through the exam just to finish it. There are Google Ads certifications for different topics, including video, mobile, display, and shopping advertising.
The most important version is the search advertising exam since that's the area marketers use most often on the platform. The second most applicable Google Ads test for marketers is likely Google Ads display certification. Each exam has a different time limit, but it's usually between 60 minutes and two hours. I've got a good sense for how long it actually takes since I've sat in a classroom with a dozen people taking the exam and have seen how quickly people finish.
A small percentage of people will use up to all the time if they're new or focused on learning from each question. Once you've passed the exam, you get a certification badge that you can show off on your LinkedIn profile.
Adding this badge to your profile adds credibility and makes your profile more search-engine friendly. As mentioned, recruiters look for this certification and care about it, so you'll be showing up more often when they search. The Google AdWords certification, now known as the Google Ads certification, is completely free to take. In the past it cost money, so if you're a marketer, it's a good idea to take it now, while it remains free.
You never know when Google might change its pricing. You also get multiple attempts to take the exam. The training resources that Google offers are a handy starting point.
You can learn a lot about the testing format, style of questions, and concepts that'll show up on the exam. Additionally, one of the best ways to prepare for the exams is through YouTube tutorials, demonstrations, and tutorial articles.
Most people are visual learners, and they will learn better when they see the platform itself with a video, rather than reading about it. That said, some blog posts have great screenshots throughout to help you better understand their tutorial. It's important to note -- many of the resources online are overkill.
It's easy for beginners to feel overwhelmed by the details. However, try to focus on learning the fundamental principles -- like what to tweak to make a big impact on performance.
If a tutorial article is 5, words long, then it's covering every detail of the platform, which is too much for the certification exam. Additionally, the exams themselves can be training tools.
If you don't pass the first time, you can learn from your incorrect answers and retake it. You can use your first attempt to get familiar with the format and duration. Reflect on why you got a question wrong so that you can remember the right answer for next time. Take the basic Google AdWords certification right now and just fail it.
This will give you the clearest idea on what you're being tested on. It's also important to fail quickly because Google is sometimes faster at changing the questions on the test, but slower on updating learning material that you'll find in their study guides.
And although Google doesn't allow you to retake the test until seven days later, it's completely okay for you to take the test through another email address and have Google transfer the credentials over. The same goes for a Google AdWords management certification. Playing with the Google AdWords interface and understanding what actions do what, will be the most valuable experience you can spend your time on. Here are the things you should focus on and master for the Google AdWords certification:.
This is where you see what changes have been made in your account, where you set up conversion tracking , connect your Google Analytics or Merchant Center account, and where you learn about the keyword and display planners.
Right next to the Tools tab is the Opportunities tab. This tab shows you new keywords you can bid on or budgets you can change to save or spend more money.
Think of it as your super annoying friend that tells you what to do next when playing Solitaire. Where can you change geographic targeting settings and where can you change bids? Is it at the campaign or ad group level? What is the difference between search network and display network campaigns? And what does search network with display select do? Take the time to play around with the different targeting options that display campaigns offer and understand what they do.
However, it will still be of use to you as many of the AdWords Fundamentals have been the same since the program first started. This is a good article for especially those people want to crack the google ads exam with a good score and gain knowledge as well. Incurable internet fanatic. Incurable bacon specialist. General travel specialist. General internet junkie. Unapologetic internetaholic. Playing with the AdWords interface and understanding what actions do what, will be the most valuable experience you can spend your time on.
About half a year ago, I got my first AdWords certificate. This website uses cookies to ensure you get the best experience on our website. Cookies Policy.
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